Benefits on Google Expanding the People Also Ask Feature
Such PAA or People Also Ask feature is one series of dynamically loading questions which are related to the first searched query showing in those search results on the mobile and desktop. If a user would click on a certain question in such PAA feature, such drop-down would appear with those featured snippets known as the quick answers from a different search result.
For many PAA results, every time that the user would be clicking such extra PAA question, the new dynamically loading question would then be shown below. Also, there have also been some instances of a lot of PAAs but there are more that stop after a series of new questions. Such PAA feature first showed in the search results in the summer time of 2015. Be aware that the organic search feature is essentially a part of the ongoing efforts of Google to be able to improve such search experience as well as to keep the searches in such Google interface much longer.
Know that unlike such featured snippets, the People Also Ask feature is certainly moving around the first page of these result pages. But, so many of the PAAs actually appeared below the first search result page.
What you must know is that the People Also Ask feature has really grown in popularity at the time that Google first debuted this in 2015. You must learn that the PAA is really one of the growing search result page features and this is also a lot faster even such featured snippets known as quick answers.
What you have to know is that the PAAs show in seventy percent of all those search results with such featured snippet and show to be using the same source to answer the featured snippets as well as PAA questions. Such actually means that ranking the answer to that featured snippet as well as PAA question may result in many instances of exposure. You have to know that one PAA can actually appear in over 20 search result pages.
When you would try ranking like the answer in the People Also Ask question, then you must optimize similar to how you would for such featured snippet. Make sure that you answer the question in a very concise, clear and in such authoritative manner. Taking such question or answer approach to content provides a lot better user experience through aligning to the user intent with the pertinent content.
It would be great that you go through the website so that you will be able to get more info on the benefits of Google expanding the People Also Ask feature. Through this, you will have more knowledge on how you will be able to benefit from the PAA.